Strategic Business
Intelligence

Comprehensive insights for executive decision-making, competitive positioning, and strategic growth opportunities in the intergenerational learning market.

Market Opportunity

ConnectPlayWise operates at the intersection of three rapidly growing markets

EdTech Market

£16.3B

Global SEL market size by 2027, growing at 13.1% CAGR

AgingTech Market

£27.1B

Global aging-in-place technology market by 2027

UK Care Market

16,700

Care homes in UK, representing £20B+ annual market

Unique Market Position

First Mover Advantage

  • • Only platform combining SEL with intergenerational connection
  • • Proprietary AI-driven adaptive learning technology
  • • Research-based approach with measurable outcomes
  • • Dual-sided network effects (children + elderly)

Competitive Moats

  • • Unique intergenerational dataset for AI training
  • • Multi-stakeholder platform (schools, care homes, families)
  • • Evidence-based curriculum development
  • • Strong mission-driven brand differentiation

Business Model & Revenue Streams

Multiple revenue streams across institutional and consumer markets

Institutional B2B (Primary)

Care Homes (16,700 UK) £200-500/month
Primary Schools (20,000+ UK) £150-300/month
Projected ARR (Year 3)
£12-25M

Consumer B2C (Secondary)

Family Subscriptions £15-25/month
Premium Features £5-10/month
Projected ARR (Year 3)
£3-8M

Go-to-Market Strategy

Phase 1: Beachhead (Months 1-12)

Care homes - urgent loneliness need, institutional spend

Phase 2: Scale (Months 12-24)

Primary schools - credibility, scale, curriculum alignment

Phase 3: Expand (Months 24+)

Family subscriptions - long-tail growth, network effects

Key Metrics & KPIs

85%
Customer Retention
3.2x
LTV/CAC Ratio
£180
Avg CAC
£580
Avg LTV

Competitive Landscape

Strategic positioning against existing and emerging competitors

Competitor Focus Area Intergenerational AI-Adaptive Research-Based Market Position
ConnectPlayWise SEL + Loneliness ✓ Core Feature ✓ Advanced ✓ Evidence-Based First Mover
ClassDojo Classroom Management ✗ None ~ Basic ~ Limited Established
Pear Deck Interactive Learning ✗ None ✗ None ~ Some Growing
CarePredict Elder Care Tech ✗ None ✓ Health Focus ✓ Clinical Niche

Competitive Advantages

Technology Moats

  • • Proprietary intergenerational interaction data
  • • AI models trained on dual-age learning patterns
  • • Adaptive content delivery system
  • • Cross-platform integration capabilities

Strategic Moats

  • • Multi-stakeholder network effects
  • • Research partnerships with universities
  • • Mission-driven brand loyalty
  • • Regulatory compliance expertise

Growth Strategy & Roadmap

Strategic expansion plan for sustainable growth and market leadership

3-Year Growth Roadmap

Year 1: Foundation

  • • Launch in 50 UK care homes
  • • Pilot with 20 primary schools
  • • Build core AI platform
  • • Establish research partnerships
  • • Target: £500K ARR

Year 2: Scale

  • • Expand to 200 care homes
  • • Scale to 100 schools
  • • Launch family subscriptions
  • • International pilot (Ireland)
  • • Target: £3M ARR

Year 3: Expansion

  • • 500+ institutional customers
  • • Launch in 3 new countries
  • • Corporate wellbeing product
  • • Strategic partnerships
  • • Target: £15M ARR

Key Success Factors

1

Product-Market Fit

Strong evidence of demand from pilot customers

2

Team Execution

Experienced team with EdTech and AgingTech expertise

3

Strategic Partnerships

Key relationships with care providers and schools

Risk Mitigation

Market Risk

Diversified customer base across multiple segments

Technology Risk

Modular architecture with proven AI frameworks

Competitive Risk

Strong IP protection and first-mover advantage

Ready to Lead the Market?

ConnectPlayWise represents a unique opportunity to capture a first-mover advantage in the rapidly growing intergenerational learning market.

View Investment Opportunity Explore Partnerships